Broadcast Management & Technology LLC

Adelante! Piolin “Moves Forward,” Crosses The Street In Sacramento And Modesto To Make It Eight Markets With Adelante Media Group

Published on 16 January 2012 by russ in Adelante Media Group, Press Release

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Adelante Media Group announced today that it had reached a multi-year agreement with Univision for exclusive broadcast rights to the number one syndicated Spanish morning show in radio, “Piolín por la Mañana” (Piolín in the Morning) in Sacramento and Modesto. The show will debut tomorrow on KGRB and KBBU after many top rated years on the Entravision stations in those markets

“Today is a great day for Adelante”, said Juan Gonzalez, Director of Programming and New Media. “I cannot express how excited we are having Piolín join our team in AM drive in Sacramento and Modesto, marrying our highly successful La GranD Regional Mexican music format with the best morning show in the country. We’ve been lucky to have Eddie with us in six other markets the past year and it’s proven to be a guaranteed formula for success. This changes everything in Sacramento and Modesto.”

Piolin currently airs in over 50 markets covering 24 states and stars Eddie “Piolin” Sotelo. The show weaves news, entertainment, community service and social consciousness to empower, motivate and educate its audience. It traditionally is the number one most listened to Spanish morning show in most of its markets.

Ed Krampf, Adelante’s Chief Operating Officer commented, “This is a classic “game changer” for our company and these markets and continues our dedication to putting together the finest broadcast company in America. We seek the best talent, the best people, and the best ideas, and affiliating with Piolin fits all those ideals. The Spanish radio landscape in Sacramento and Modesto has changed overnight!”

“Adelante is Spanish for “moving forward and we’ve taken another big step today,” said Jay Meyers, CEO of Adelante Media Group. “We are fast becoming radio’s “destination company” in all of our markets, the place where the best people want to come to work because they know that here their talent and abilities will be respected, nurtured and set free to be as great as they can be. This multi-year deal with the Piolin show sends a strong message in Sacramento and Modesto, and around the country as to what this company is all about.

Adelante Media Group owns and operates radio and television stations in nine emerging Hispanic markets and specializes in great Spanish Language formats. In addition, the company distributes two network 24/7 music formats, Regional Mexican LaGranD and Spanish CHR Latino. The networks are available for affiliation nationwide.

For further information

Juan Gonzalez 916 283 9709 jgonzalez@adelantemediagroup.com
Ed Krampf 916 283 9690 ed@adelantemediagroup.com
Jay Meyers 859 653 4630 jay@adelantemediagroup.com

For further information on the La GranD or Latino networks, contact Ed Krampf or Juan Gonzalez

The Emerging Markets Report

Published on 16 November 2011 by russ in Adelante Media Group, Blog

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Adelante Media Group has prepared an extensive presentation on emerging Hispanic markets.

Simply enter your email address below to receive a copy of this timely and valuable report.

Latino 1210, KMIA Launches in Seattle!

Published on 10 November 2011 by russ in Adelante Media Group, Press Release

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Adelante Media Group Seattle announced today that Latino 1210 AM Seattle’s first Spanish Contemporary Hit Music will debut Monday November 7th on KMIA 1210 AM.

Latino 1210 contemporary mix of Latin Pop, Hip Hop, Reggaeton and Bachata, features artists like Pitbull, Shakira, Aventura, Jennifer Lopez, Enrique Iglesias, Camila, Wisin y Yandel, Paulina Rubio, Juanes, Mark Anthony, Don Omar, Mana, Ricky Martin, Juan Luis Guerra and more.

Latino 1210 will launch with a full platform of digital media, including interactive website, online streaming, and Latino iPhone app to reach the active, responsive Latino audience anywhere, anytime.

“Adelante Media Group is pleased to bring the hottest new format in Hispanic Radio to Western Washington, Latino 1210. Spanish Pop is the next big thing in radio. Adelante means moving forward and this exemplifies our commitment, moving forward with Latino 1210″, says CEO Jay Meyers.

“You need to claim a position in the market. One position Latino 1210 will own is Commercial Free Mondays,” said Ed Krampf, COO of Adelante Media Group. “This helps increase listenership, which ultimately is good for the advertisers as well.” Krampf continues, “We’ve seen our listenership explode with the addition of the Latino format.”

Juan Gonzalez, Director of Programming for Adelante Media Group says, “Latino is a proven brand that delivers the music attracting 1st, 2nd and 3rd generation Latinos. We couldn’t be more excited about putting the Latino Network on in Seattle.”!

“With the rapid growth of the Latino population in Western Washington, the time is right to bring
the Latino format to Seattle”, said Ricky Tatum, Market Manager of Adelante Media Group Seattle. “Listeners are looking for an alternative to the popular Regional Mexican format. We are
committed to providing the best Spanish programming to our audience (the fastest growing demographic in Washington) and Advertisers”.